Three Salesforce.com Dashboards Every Business Needs
1. The Pipe Gen Dashboard – Early Warning Radar
What’s the purpose of this dashboard ? Shows how your pipeline looks in real time.
Who will benefit from this dashboard ? Sales executives, sales managers & sales reps
When is it typically used? Ideally every week or once every two weeks.
This dashboard summarizes your pipeline and changes to it week over week and lets you keep close attention on progress. Let’s say you are targeting $20 million worth of a pipeline in order to hit $5 million in revenue. Then this dashboard lets you know if you have enough to reach that target.
You can also use this dashboard to quickly spot an underperforming pipeline and take corrective measures with your team. It creates the insight you need to take proactive decisions.
2. The AMP Dashboard – Identify where to spend your precious time.
What’s the purpose of this dashboard ? Are my account executives spending their time & energy wisely?
Who will benefit from this dashboard ? Account executives & sales managers
When is it typically used? Weekly
It’s especially great for remote teams. The AMP dashboard (which stands for Activities, Meetings, and Pipeline) helps you identify where your sales team could better spend their time and resources. Meetings are the most important precursor to a strong pipeline.With AMP one can review the overall interpersonal interactions it takes to close a deal. Calls, emails, chats, text messages , social media messages and more can be summarized with AMP over time hence giving you a very good idea about what the account executive is focused on.
If your Pipe Gen is showing poor results, one of the first places to check is AMP to see if there’s a talent issue. Are your reps landing enough meetings or not? The AMP Dashboard boosts healthy competition and motivation between your account executives and sales teams.
3. The Open Pipeline Dashboard – Track pipeline growth
What’s the purpose of this dashboard ? What’s happening with my open pipeline?
Who will benefit from this dashboard ? All sales
When is it typically used? Whenever you suspect a pipeline problem is impacting sales
This dashboard drills down into your pipeline across sales stages. It identifies deals with no recent activity and stagnant deals. The Open Pipe dashboard will help uncover the culprit! This dashboard will help you monitor the pipeline to make sure it’s expanding, too.
Ultimately, sales dashboards provide perspective and expose weak points as well as successes. They help you take effective action and make informed decisions about your business as a sales leader.
ForsythSoftware.com can help you setup Sales dashboards in Salesforce.com CRM. Contact us today for more information.
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